CLIENT
Orange County Transportation Authority
YEAR
2017
ROLE
Art Direction / Design
Orange County Transportation Authority ran a successful 2017 Bike to Work campaign.
The purpose of the promotion was to bring awareness and change the behavior of how people in Orange County commute to work or other daily destinations. The idea was to create a “tipping point” for people who are considering biking instead of driving, and increase pledges and engagement by 10 percent.