CLIENT
Orange County Transportation Authority
YEAR
2019
ROLE
Art Direction / Design / Illustration
The Orange County Transit Authority (OCTA) partnered with We The Creative (WTC) to develop a colorful yet educational campaign to celebrate Bike Month. The project had two objectives: to educate cyclists and motorists on the safety of biking and to promote the idea of biking as a viable commute option in the city.
WTC created a fun and eye-catching campaign using bright, colorful illustrations of anthropomorphic animals in various bike related rideshare scenarios. We also incorporated clever puns into the playful educational graphics.
The campaign included posters, bus wraps, postcards, social ads, website graphics, emails, and digital banners. In addition to this, we also created graphics for the OCTA Bike Rally which were used on postcards and custom t-shirts handed out to Bike Rally participants.