Mesa Water District’s Brand Identity Guideline is a clear set of rules that define every aspect of the district’s brand identity system. All district employees must adhere to these rules, as should vendors, consultants and designers who work with the district.
The Brand Identity Guideline defines every element of Mesa Water District’s brand, including a color palette, typefaces and appropriate use of the district’s logo. The guide also provides
specific instructions about how employees and partners should maintain consistency of the brand’s look, tone and feel across all district communication and marketing pieces, such as publications and reports, letterhead, signage and presentations. For clarity, the Brand Identity Guideline includes visual examples of proper and improper use of each brand component.
“We The Creative met our needs for the rebranding project and brand standards with clean and creative solutions to achieve our communications goals,” said public affairs coordinator for Mesa Water District. “Consistency and integration are key to improving and sustaining public awareness of Mesa Water District’s updated brand and We The Creative went the extra mile to give us outstanding results we can all be proud of.”