CLIENT
City of Lancaster
YEAR
2023
ROLE
Branding / Art Direction / Design
We The Creative (WTC) provided a comprehensive service, developing Visual Identity Templates. These templates, designed with a modern, hi-tech, and friendly aesthetic, are versatile and adaptable for various campaigns and announcements. They cover many topics, including road closures, special events, and community programs. WTC used keywords provided by the client to create a cohesive visual language that is informative and engaging, ensuring a consistent and appealing brand identity across all their communications and marketing materials. The final templates were developed using Adobe Illustrator and Canva, making them easy for the City of Lancaster to use in their promotional efforts.