CLIENT
City of Los Angeles, Department of General Services, Financial Division
YEAR
2023
ROLE
Art Direction / Design
We The Creative (WTC) is thrilled to announce that we have partnered with the City of Los Angeles Department of General Services (GSD) for the design of their 2022/23 Annual Report. This collaboration highlighted GSD’s vital role in maintaining the city’s operations and showcased the dedication of its hardworking employees.
WTC managed the development of a 24-page Annual Report that was both dynamic and engaging. Our design emphasized simplicity and professionalism while capturing the playful and innovative spirit of GSD. The final product was available in both print and digital formats, celebrating GSD’s accomplishments and technological advancements.
The report focused on GSD’s commitment to reliable support services, including the procurement and maintenance of essential materials and property. It also highlighted GSD’s innovative projects, such as digital printing, EV chargers, solar initiatives, and sustainability efforts. By showcasing these advancements, the report reflected GSD’s dedication to progress and humanism.
“We aimed to create a report that not only celebrated GSD’s achievements but also conveyed their ongoing commitment to the city,” said Joven Orozco, President at WTC. “Our goal was to produce a professional yet approachable document that honored the Department’s contributions and future plans.”