We The Creative (WTC) partnered with the City of Oxnard (COO) to enhance and modernize the design of the 2023 Consumer Confidence Report for the community. This report aimed to inform residents, businesses, and stakeholders about Oxnard’s water quality, safety, and conservation efforts. Delivered in both English and Spanish for broader accessibility, the report is crafted to provide a clear, engaging reading experience.
WTC’s design team applied the “Run/Jog/Walk” approach, structuring the report to cater to various reading preferences and helping readers easily locate information. We also integrated sections like water source details, quality results, and investment updates in sustainable water infrastructure, ensuring that the report addressed key areas of interest to the public.
To complement the report, WTC created a one-color, double-sided postcard, designed to serve as a quick summary of the report’s most crucial points. This postcard was intended to engage Oxnard’s diverse population and bring attention to the full report.
We provided all artwork in printable format, meeting COO’s vendor requirements for high-quality, accessible materials. In addition to the city’s own resources, our team sourced relevant images to align with the theme of clean, reliable water for Oxnard.